NEAR Foundation Partners with Absolute Labs to Accelerate How Brands Connect with Customers in Web3

NEAR Foundation is excited to announce a new partnership with Absolute Labs, a company revolutionizing Web3’s marketing stack. Its “Wallet Relationship Management™ platform can be used by Web2 brands and Web3 startups alike to acquire, convert and retain customers on the Open Web. 

To help in this endeavor, the company announced an $8M seed round of funding at NFT NYC in the past week. Other funding partners include backers like Samsung Next, Aglae Ventures, Sparkle Ventures (Animoca Brands), The Luxury Fund and MoonPay. 

”We are thrilled to have the NEAR Foundation as a partner in helping us to accelerate how marketing is done in the next Internet,” says Samir Addamine, Absolute Labs’ CEO and co-founder. “Both our organizations share a vision to accelerate the world’s transition to decentralized marketplaces and more open, transparent and valued user engagement, so it’s a great fit for us.”

What is Wallet Relationship Management

Wallet Relationship Management (WRM™) starts with the premise that wallets hold the keys to everything Web3 — from proving identity, providing access to value-rich brand experiences, facilitating payments, creating “ownership” opportunities for customers, and much more. Combining on-chain data from wallets along with assets that Web2 brands can also inject from their Web2 systems, this platform supports all facets of the marketing funnel, from acquisition to conversion and retention of loyalty.

Users of the platform can gain deep insights into their customers and their on-chain preferences and behaviors, identify actionable segments to track and engage, and craft cross-chain and cross-channel (Web2 and Web3) campaigns to develop and nurture relationships

Absolute Labs customers can also use WRM to reactivate dormant wallet customers by using the WRM dashboard to distribute meaningful incentives such as rewards tokens, NFTs, and more. 

To date, Absolute Labs has 40+ companies using their services. With WRM, these customers get an enterprise-grade suite of connectors and APIs to seamlessly integrate with their existing marketing tech stack. 

Absolute Labs has an incredibly strong product and is a fantastic addition to the NEAR ecosystem. Their Wallet Relationship Management platform is a clear market leader in the burgeoning Web3 martech space, and is already an indispensable component of the modern marketing stack. By bringing Absolute Labs into the NEAR ecosystem, it creates a seamless Web3 on-ramp for brands  and will enable them to engage, retain, and reactivate customers like never before.

DISCLOSURE: Any information shared in this announcement regarding our partnership with Absolute Labs should not be considered as a binding agreement or representation, and may be subject to change without notice. The information presented in this communication is for informational purposes only and should not be construed as investment advice. Any decisions made based on this information are solely the responsibility of the individual or entity making them.