June 20, 2023

Škoda Ventures into NFTs with NEAR to Create the Škodaverse India

Škoda India, in collaboration with NEAR Protocol, announces its foray into the world of NFTs and blockchain technology with Škodaverse India. This new platform forms a part of the global Škodaverse initiative and will bring a fresh wave of digital innovation to Škoda automobile fans in India.

Škoda, one of Europe’s biggest car manufacturers headquartered in the Czech Republic, is quickly becoming one of the most forward-thinking industry brands in Web3 and the metaverse. Late last year, the company announced its global Škodaverse initiative, integrating virtual test drives and NFTs into an immersive environment.

And now the Škodaverse is coming to the Indian market, powered by the NEAR Protocol, that will enable Škoda fans to buy, trade, and engage with NFTs in Web3. It’s a crucial step in the brand’s journey towards building a tight-knit community of Škoda loyalists, offering a space for fans to connect, co-create, and establish long-term relationships with the brand.

Steering Škoda fans towards NFTs with NEAR

Mr. Christian Cahn von Seelen – Executive Director of Sales, Marketing, and Digital, Škoda at Auto Volkswagen India – expressed excitement at the unveiling of the Škodaverse India NFT platform. He envisions it as a dynamic hub for connection and creativity, exemplifying Škoda’s commitment to its customers and fans in India. The Škodaverse India will offer unique and immersive experiences to a rapidly growing market.

“Škodaverse India signifies the brand’s leap into uncharted digital territory,” said von Seelen. It’s not just about creating extraordinary digital assets, it’s about forging deep connections with a community that shares an unwavering passion for the brand and its initiatives in India. It also showcases our commitment to sustainability and innovation, through leveraging carbon-neutral blockchain technology that enables secure, transparent, and decentralized transactions.”

Škodaverse India is designing its metaverse platform to be exciting and engaging for Škoda enthusiasts of all demographics, whether they’re familiar with blockchain technology or not. Whether it’s an image, video, sound, or ticket, each NFT collection released on the Škodaverse India platform will be curated to create memorable driving experiences

The first NFT collection, honoring sustainability, will be created on NEAR Protocol. As a South Pole-certified, carbon-neutral blockchain, NEAR’s eco-first philosophy aligns seamlessly with Škoda India’s sustainability efforts.

Driving Škoda India’s Web3 Strategy into the future

As part of the brand’s intensified Web3 strategy, Škoda Auto India is collaborating with Antier, a leading blockchain consulting firm, to foster the creation and minting of innovative NFTs. Each NFT collection released on the Škodaverse India platform will be thoughtfully curated to represent memorable driving experiences. 

These unique collectibles will unlock exclusive experiences, strengthening the bond between Škodaverse and its community of users. The Škodaverse India platform also ensures users stay updated with the latest in the creation and sale of NFTs. Users can sign in, create, and maintain their profiles, and monitor for updates via Škodaverse India’s Discord, Telegram, and Twitter.

With the launch of Škodaverse India, Škoda Auto India embraces blockchain technology, signaling a significant move towards Web3 applications. Powered by NEAR Protocol, Škodaverse India will offer engaging, community-building experiences, further solidifying Škoda’s position as a forward-thinking automobile brand in Web3 and the metaverse.

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