Near is excited to announce a new strategic partnership with BORA, a Web3 gaming subsidiary of METABORA. Near and BORA will support each other in spreading local brand awareness, invest in research and collaboration on cross-chain, host events, and generate Web3 opportunities in Korea.
An affiliate of Kakao Games and its parent company BORANETWORK, BORA is focused on game development and blockchain-based gaming ecosystems. Its mobile gaming titles include Friends Popcorn, Friends Town, and Friends Shot.
“We are thrilled to be working with Near and welcome their expertise, knowledge and network as we aim to transform the world of Web3 gaming,” said Vincent Lim, a CBO of BORA. “Together with Near we will not only explore cross-promotion opportunities, but also seek future collaborations on IP-based game development that will lead to mass adoption and give us the competitive edge we need to position ourselves as leading players in the web3 gaming space.”
Since the launch of Near’s Korean Hub in November of 2022, BORA has been steadily building up awareness throughout South Korea, while focusing on Web3 innovation, business development, education, and talent. The hub is led by entrepreneurs Scott Lee and Ben Kang — both influential figures within South Korea’s growing blockchain community.
“One of the big ambitions of the hub is to tap into the country’s active gaming community, and to bring amazing projects and creators to the Near ecosystem.” said Robbie Lim, GM, Partners & International at Near. “ The partnership with BORA is our first major win – and a big step forward for NEAR as it accelerates its ambition to become the go to layer 1 for the Web3 gaming community.”
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