NEAR Foundation is excited to announce a new partnership with Absolute Labs, a company revolutionizing Web3’s marketing stack. Its “Wallet Relationship Management™ platform can be used by Web2 brands and Web3 startups alike to acquire, convert and retain customers on the Open Web.
To help in this endeavor, the company announced an $8M seed round of funding at NFT NYC in the past week. Other funding partners include backers like Samsung Next, Aglae Ventures, Sparkle Ventures (Animoca Brands), The Luxury Fund and MoonPay.
”We are thrilled to have the NEAR Foundation as a partner in helping us to accelerate how marketing is done in the next Internet,” says Samir Addamine, Absolute Labs’ CEO and co-founder. “Both our organizations share a vision to accelerate the world’s transition to decentralized marketplaces and more open, transparent and valued user engagement, so it’s a great fit for us.”
What is Wallet Relationship Management
Wallet Relationship Management (WRM™) starts with the premise that wallets hold the keys to everything Web3 — from proving identity, providing access to value-rich brand experiences, facilitating payments, creating “ownership” opportunities for customers, and much more. Combining on-chain data from wallets along with assets that Web2 brands can also inject from their Web2 systems, this platform supports all facets of the marketing funnel, from acquisition to conversion and retention of loyalty.
Users of the platform can gain deep insights into their customers and their on-chain preferences and behaviors, identify actionable segments to track and engage, and craft cross-chain and cross-channel (Web2 and Web3) campaigns to develop and nurture relationships
Absolute Labs customers can also use WRM to reactivate dormant wallet customers by using the WRM dashboard to distribute meaningful incentives such as rewards tokens, NFTs, and more.
To date, Absolute Labs has 40+ companies using their services. With WRM, these customers get an enterprise-grade suite of connectors and APIs to seamlessly integrate with their existing marketing tech stack.
Absolute Labs has an incredibly strong product and is a fantastic addition to the NEAR ecosystem. Their Wallet Relationship Management platform is a clear market leader in the burgeoning Web3 martech space, and is already an indispensable component of the modern marketing stack. By bringing Absolute Labs into the NEAR ecosystem, it creates a seamless Web3 on-ramp for brands and will enable them to engage, retain, and reactivate customers like never before.
DISCLOSURE: Any information shared in this announcement regarding our partnership with Absolute Labs should not be considered as a binding agreement or representation, and may be subject to change without notice. The information presented in this communication is for informational purposes only and should not be construed as investment advice. Any decisions made based on this information are solely the responsibility of the individual or entity making them.
NEAR Foundation is excited to share its newest integration with Binance Custody, an institutional-grade digital asset custody solution. By supporting the NEP-141 standard, Binance Custody enables any institutional user with $NEAR holdings to make use of their highly secure storage infrastructure. The integration also makes it easier for Binance Custody to provide future support for any NEP-141 compatible tokens from projects building on NEAR.
For those not yet in the know, NEP-141 is simply a set of rules that determine how tokens on NEAR can operate. It’s an upgrade from the earlier NEP-21 standard by being simpler for users and developers as well as being cheaper and more efficient.
Click here to learn more about NEAR’s NEP-141 standard
Storing NEAR and NEP-141 compatible tokens on Binance Custody
What does it mean to be able to store NEAR and NEP-141 compatible tokens on Binance Custody? It means institutional users benefit from an integrated ecosystem built to help them manage their assets with world-class security standards backed by multi-party computation technology. Binance Custody is an independent, compliant, and audited custodial solution that currently supports over 230 digital assets.
Click here to learn the difference between custodial and non-custodial wallets
“We’re very excited to be part of NEAR’s journey as their institutional custody partner,” said Athena Yu, VP of Binance Custody. “With this integration, $NEAR token holders benefit from our secure, integrated security and liquidity solutions. We welcome any project building on the NEAR protocol to reach out to us to learn how our institutional infrastructure can help them scale with peace of mind.”
Security on Binance Custody
Platform security is paramount, and Binance Custody makes it easy for institutional users to safely store their digital assets. With this integration, Binance Custody allows investors to not only store their $NEAR tokens securely, but also benefit from liquidity opportunities thanks to the custodian’s integration with the vast Binance ecosystem, which includes the world’s largest crypto exchange by trading volume.
“A core mission for NEAR is building an ecosystem of diverse communities,” says NEAR Foundation CEO Marieke Flament. “With this partnership, NEAR can welcome to the NEAR ecosystem the many financial institutions that have turned to Binance Custody as their trusted provider for digital assets custody and settlement solutions.”
Binance Custody offers a growing suite of solutions currently including:
- Qualified Wallet: institutional-grade cold vault storage
- Prime Wallet: warm wallet infrastructure offering instantaneous transactions between Binance Custody and the Binance exchange, with sub-accounts.
- Binance Mirror: matches an institution’s cold storage custody funds with 1:1 availability on their Binance exchange account to access deep liquidity venues.
- Cold Convert: trade tokens from cold storage with zero counterparty risk and customized slippage tolerance without compromising on security.
Legal Disclaimer: The information contained in this press release is not directed at nor intended for use by any users, investors or prospective investors, and may not under any circumstances be relied upon when making a decision to invest in any NEAR tokens. Information in this release is not financial/investment advice, please seek independent financial advice.